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Here comes the 'white dot' for the fresh bread doc

  • Aug 27, 2009
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At the start the advertising campaign for bakers

Bakers' Bologna floated the idea against the industrial products made in series. The logo refers to an ear, a symbol of the product that comes every night from artisan bakers and being put on sale the same day of production.

A white sticker to recognize the fresh bread 'doc', ie 'product and packaging freeze without any ingredient during processing. In short, the one with the white dot ' "the real' bread ': product every night from artisan bakers and put on sale the same day of production.". Best production with
industrial dough mixer.

The idea of 'churn' the special stamps and 'coming to the Federation of Bakers to "characterize the shop, the workshop of the baker." And now the Bakers of Bologna announces, on the last sheet of the class (online since Monday '), that when the stamps are available to certify a "bread produced under a process of continuous production, uninterrupted view to freezing, freezing, or prolonged storage of raw materials, intermediate products of bakery and dough, except the use of processing techniques aimed only at slowing down the process of leavening with
confectionery machines.

In a period of 'growing neglect of the consumer, where the customer and the prevailing anonymity' increasingly 'attracted by advertising' noisy industrial products made in series, the only solution seems to be to emphasize the typical type of Our company, "they wrote, explaining that their bakers 'and' an advertising campaign itself, not so much directed to advertise a product but an entire category of traders; identify for those who produce bread according to certain trappings and
twin arm mixer.

On the sticker sheet is reproduced in copies, and 'Square, the center is' marked 'Federation Italian bakers' topped with a logo reminiscent of an ear, all around a circular written: 'The artisan bread'. 
      



Post a comment Tags: italian food, arm, bread, doc, mixer, machines, twin, industrail …

Coffee: its pros and cons

  • May 9, 2009
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Coffee is a beverage obtained by roasting and grinding of the seeds of some species of small tropical trees belonging to the genus Coffea in the plant that is coffee.

 

Coffee is a beverage that you enjoy at any time of day. Coffee energy drink as well as awakening in the morning, and 'useful for lunch and dinner, as it does on the walls of the stomach and promotes the secretion of gastric juices, launching, and improving the digestive process. When you are at work and was tired, just shoot the ritual phrase: what about a nice coffee break? And now all around the vending machines. The espresso coffee machine for office on the market today are sophisticated and innovative equipment, capable of delivering high quality coffee. Vending machines for coffee, drinks and snacks are much in demand on the market in the formula on loan for use or rental, which allows you to pay a periodic fee is not acquiring the property right on the machine. particularly convenient and advantageous from the point of view.

 

  They're perfect for big business and the public open spaces with high traffic, such as hospitals, government offices, institutions have installed vending machines for hot and cold and other distributors to dispense a comfort food vending machines that can be used by the assortment of products is vast, offering its customers even machines for the distribution of cold and soft drink vending machines, snacks, ice cream, water and fateful coffee. It speaks of the coffee break, as one of the "vices" of workers, and here there are those who propose to abolish the break because it wastes time, who would calculate the time to remove it from the salary, but whoever believes that is a valid support to improve business productivity. In fact from a nutritional and the coffee is not 'food for the body, but after this we realize that some of its effects are those which alienates sleepiness, boredom, fatigue, even psychic depressive states , enhances the capacity of memory, learning, of insight and concentration, eases the perception of sensory stimuli, reduces headaches and migraines in general. A surprise was its entrepreneurs to defend the mythical coffee break: two thirds of respondents, in fact, argues that this pleasant habit helps maintain a good working atmosphere and over one third is convinced that after the pause will work with greater profit .

To launch the idea rather than eliminate it or remove it from the salary, were the foreign investors that, indeed, see this proposal as an anti-crisis.

 

The rest, it is very often an opportunity to move your information, a meeting point between the various parts of the company and a time when, in addition to talking about sports and do gossip, share news work. Moreover, given the informal opportunity to meet, becomes a favorable environment for the comparison and at times for troubleshooting.

 

In cases of companies where the break is somewhat limited or regulated, perhaps with the calculation of time or setting a maximum number of participants, has been documented in a loss of profitability that led to the rebuilding of old habits.

 

The economic crisis is not fighting to save some change left to monetize some time spent on coffee break, but especially if a company wants to be competitive must rely on their employees and their motivations.

 

Post a comment Tags: coffee, espresso, vending

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